This kids' fitness tracker and companion app project was driven by the theme of imagination. With a focus on children but aimed at parents, we collaborated with Marvel and Disney to create a playful and energetic campaign.
For the vivofit jr.2 project, we faced challenges right from the beginning as it was Garmin's first full production after the pandemic. To minimize the risk, we casted family members to interact with each other and searched for an accessible beach that was open to the public. Surprisingly, the ocean showcased in the final products was actually Lake Michigan. Post-production truly is a wonder.
Pre-production
Digital
We produced paid social media ads, digital ads, and organic content to highlight the various features of each product. The focus was on showcasing the activities, app integration, and the connection between parents and children.
For the vivofit jr.2 project, we created three distinct feature/benefit videos, each focusing on a different collection of products. Despite using the same talent, we made sure to vary the locations, interactions, wardrobe, and overall treatment of each video to ensure unique and engaging content.
