Garmin Xero Hunting Campaign
Creative Direction | Brand Storytelling | Niche Market Strategy
Challenge: Position Garmin's precision technology in the competitive hunting market, communicating advanced features while respecting hunting culture and tradition.
Creative Strategy: Developed authentic hunting narratives emphasizing the emotional intensity and precision required in critical hunting moments, building trust with serious hunters.
Multi-Channel Campaign Development
Led creative strategy across print, video, and digital channels, focusing on the emotional intensity of hunting moments where precision technology becomes essential.
Production & Content Strategy
Directed production and social content strategy that honored hunting culture while showcasing advanced bow sight technology in real-world scenarios.
