The Garmin Xero is a product line designed for precision during hunting. Our campaign focused on the hunt for the big one, with a 360˚ approach including ideation, execution and collaboration with a copywriter to showcase the product.
Production
Working with photographer Nate Luke and Director Will Stone, authenticity was at the forefront of bringing the thrill of the hunt to life, right in my backyard of Kansas. Garmin’s relationship with Heartland Bow gave us easy access to professional hunters to ensure the accuracy was well represented. Featured here are a few BTS images.
The print ads for the Xero project aimed to market both individual products and the entire product line, while also offering a glimpse into the EMEA target shooting field, all while maintaining the authenticity and look of the overall campaign.
