To showcase the premium quality of materials used in Garmin's MARQ collection of ultra-lifestyle watches, we conceptualized and created a series of feature/benefit videos. Through these videos, we aimed to highlight the unique characteristics of each watch and the benefits they offer to the users. The videos were designed to showcase materials such as sapphire crystal, titanium, Italian leather, and other bespoke materials.
I partnered with Garmin's top motion designer, Jono Gaughan, to capture highly-detailed macro shots of the watches. Our audio engineer, Zack Hames, then crafted a soundtrack that perfectly captured the luxury lifestyle of the MARQ line. I was responsible for storyboarding, typography layout, and creating the line art overlays. It was a true team effort that produced the exceptional results we aimed for.
