I believe the best work happens when strategy meets soul.

For over a decade, I've been turning complex challenges into visual stories—making healthcare human at Mayo Clinic, launching smartwatches with Disney at Garmin, and giving brands the personality they deserve.

These days, I lead creative strategy at Mayo Clinic as Creative Director, building systems that make great work repeatable and exploring how AI enhances human creativity. I'm also Creative Director and Founder at Wrench & Rally, an automotive storytelling magazine that celebrates the people and passion behind car culture.

I approach creative problems systematically—formula over chaos, workflow optimization over tool proliferation. Whether it's healthcare communications or editorial design, I'm the guy who gets unreasonably excited about smart and authentic storytelling.

When I'm not obsessing over kerning, you'll find me tinkering with vintage cars or exploring the Flint Hills outside Kansas City. Both remind me that the best things are worth the extra effort.