Converse Retail Experience
Retail Strategy | Brand Guidelines | Environmental Design
Challenge: Standardize Converse's retail presence across all US locations while maintaining brand authenticity and improving customer experience consistency.
Creative Strategy: Developed comprehensive retail guidelines that translated "The Converse Manifesto" into cohesive retail systems and environmental design standards.
Comprehensive Retail Guidelines
Led creation of detailed brand guidelines covering typography standards, environmental design, window displays, and product presentation for implementation across all US Converse retail locations.