Emerging Brand Development
Brand Strategy | Identity Design | Market Positioning
Challenge: Build distinctive brand identities for emerging companies in competitive markets, creating authentic connections with niche audiences.
Creative Strategy: Developed comprehensive brand systems that honor each company's unique heritage while establishing strong market presence and community engagement.
Holy Water Brewing
Sacred Space, Sacred Brew
Challenge: Create a brand identity as distinctive as its home - a repurposed cathedral brewery requiring respectful integration of sacred and craft brewing elements.
Solution: Developed Gothic-inspired brand identity and packaging system that celebrates the sacred brewing tradition while appealing to craft beer enthusiasts.
Wrench & Rally
Heritage Culture
Challenge: Launch an authentic automotive culture brand and quarterly journal that connects with enthusiasts seeking genuine storytelling and premium content.
Solution: Created vintage-inspired brand identity with modern editorial approach, encompassing complete brand system, photography direction, and digital presence.