Garmin Instinct 2 Global Launch
Creative Direction | Visual Strategy | Photography Direction | Design
Challenge: Launch Garmin's most accessible smartwatch to diverse global audiences while maintaining premium brand perception across all consumer touchpoints.
Creative Strategy: Developed an authentic adventure-focused visual language and "OWN IT" platform that showcased real-world versatility and encouraged active lifestyles.
360° Campaign Development
Directed comprehensive social strategy including launch content, paid media, organic posts, and ambassador partnerships optimized for platform-specific formats.
Print Campaign
Translated the adventure aesthetic into compelling print executions that maintained brand consistency across traditional media channels.
Motion Content Strategy
Led development of motion content that brought the "OWN IT" platform to life through dynamic adventure storytelling.
Photography Production
Directed authentic adventure photography across three Los Angeles locations, working with professional athletes to capture genuine product usage scenarios.
