Garmin Disney + Marvel Campaign
Partnership Marketing | Creative Direction | Remote Production Leadership
Challenge: Launch a kids' fitness tracker that appeals to children while convincing parents of its value, managing creative requirements across three major brand partnerships.
Creative Strategy: Developed an imagination-driven campaign using beloved characters to make fitness engaging for families, coordinated remotely during COVID-19.
Multi-Brand Creative Leadership
Art directed comprehensive campaign across Garmin, Disney, and Marvel brand guidelines while maintaining creative cohesion and family-focused messaging.
360° Creative Execution
Designed layouts and creative assets spanning digital, video, and print channels, ensuring consistent imagination theme across all touchpoints.
COVID-Era Production Management
Planned and coordinated photo and video shoots remotely, managing creative collaboration across multiple partner companies and team members.
Print Campaign Design
Extended the imagination platform into traditional media with bold, action-focused creative that emphasized the "more than just a fitness tracker" positioning.
