MARQ Luxury Collection
Creative Direction | Motion Design | Video Strategy
Challenge: Introduce Garmin's first luxury smartwatch collection to premium watch enthusiasts while differentiating from traditional timepiece marketing.
Creative Strategy: Developed cinematic video content emphasizing premium materials and craftsmanship to position MARQ against luxury Swiss watch heritage.
Creative Direction & Video Strategy
Directed three cinematic product films that positioned each MARQ model within luxury watch heritage while showcasing advanced technology integration.
Creative Development Process
Directed comprehensive pre-production including detailed storyboards, shot planning, and visual flow to ensure premium brand execution.
