Mayo Clinic Neurology Testing Initiative
Healthcare Communications | Editorial Design | Social Strategy
Challenge: Communicate complex peripheral neuropathy diagnostic information to both medical professionals and patients while maintaining clinical accuracy and accessibility.
Creative Strategy: Developed comprehensive communication system spanning social content and educational materials that simplified complex medical concepts without compromising scientific integrity.
Clinical Research Publication
Designed comprehensive 28-page publication communicating new testing initiatives and collaborative research between four neurology specialists for medical professional audiences.
Social Communication Strategy
Developed patient-focused social content that translated complex neurological research into accessible educational materials building patient understanding and awareness.
Measurable impact
total qualified leads
349
1,900+
total clicks
186k
total impressions
52%
leads from photography