Women of Adventure Series
Content Strategy | Illustration | Social Impact Design
Challenge: Create Garmin's first non-product initiative to inspire young girls while supporting charitable causes, moving beyond traditional product marketing to meaningful brand purpose.
Creative Strategy: Developed illustrated children's book featuring real women adventurers, combining storytelling with social impact to establish Garmin's commitment to inspiring the next generation.
Strategic Initiative & Execution
Conceptualized Garmin's first purpose-driven content initiative and created complete illustrated children's book featuring custom artwork and editorial design that brought inspiring women's stories to life for young audiences.
Social Impact & Amplification
Content Marketing & Charitable Impact Developed supporting video content and social strategy that amplified the book's message while generating over $25,000 in charitable donations for featured adventurers' causes.
